Narrative Economics
stories affect economics, look no further than the example of Bitcoin.
When the idea of Bitcoin was first introduced online in 2008 by a mysterious person under the name Satoshi Nakamoto, hype quickly grew around it. It was an entirely new system of money that had the ability to change everything we know about currency. From there, it became a global phenomenon, though partly not for the reason you’d think.
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Lesson 2: There is a lot in common with epidemics and economic narratives.
Two subjects people don’t usually compare are epidemiology, or the study of epidemics, and economics. This is a shame, because epidemiology and economics could learn a lot from each other. Epidemiologists study how diseases spread, and many of the patterns they see are similar to what economists observe.
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We can see this parallel when we look at the Bitcoin craze again. If you search how often news stories over the last decade said the word “Bitcoin” you can see this pattern. There was a sharp increase in 2014, and then there was another peak in 2018 before it fell again.

Technology can help economists to find patterns in the data. They can then use this information to predict what the prominent narratives will be and how they might affect the economy. Shiller makes a point to say it has to be done carefully and accurately if you are studying the effects of narratives on economic events.
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What good does this information do? By having a good understanding of narratives, policy-makers can help shape people’s behavior when there are times of stress.


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